Starting a Business?
Wonderful – welcome to the excitement of owning your own business. If you’re still in the early stages of starting your business here are some things you might want to do early: Incorporate a Company There are several advantages of trading as a Corporation rather than a Sole Proprietor. These include: Ability to defer tax or pay a reduced...
Read moreImproving Your Management Skills Is Key To Your Success
One thing that constantly amazes us is how quickly each year passes. The days, weeks and months seem to roll into one, and before you know it, 8 months has passed. You’re left wondering ‘where did the time go?’ Now that’s okay as long as you plan accordingly. However, most people spend more time planning their holidays than planning...
Read moreHow To Add Value Without Increasing Your Costs
A s long as you provide excellent value – people will flock to your business and pay handsomely for the privilege. Business owners often make the mistake of thinking that price is the main issue in the mind of their prospects or customers. But what they’re missing is this: if everyone is viewed by the prospect as ‘the same’...
Read moreHow To Market Your Business On Facebook And Twitter
There are so many social media channels available that it’s hard to keep up, but it’s important to be familiar with each platform at your disposal. And as you want to create brand awareness, you can’t afford to ignore what makes each one unique. If you’ve found an interesting article you want to share with your ‘fanbase’, what platform...
Read moreDealing With Difficult People In The Workplace
Working with the guy who shows up at 9.15am with the remainder of last night’s party on his breath is fun for no one. Nor is dealing with the undecider who takes days to produce a one-page report. Difficult people can drive you batty, but there are effective ways to tolerate this in the workplace. 1. LISTEN We’re all human...
Read moreHow To Hit The Economy Head-On And Win
the economy continues to struggle, now is NOT the time to panic. In fact, if you follow our proven strategies, you can use the recession in your favour and capitalise on the weaknesses of your competitors. What may surprise you is that numerous studies dating back to 1923 (Ronald S. Vaile—Harvard Business Review) and continuing through to 2001...
Read moreControlling Inventory. How hard is it Really?
Inventory often accounts for a large portion of your business’ current assets. Knowing how much to have on hand is a complex task. The very best of forecasts are seldom accurate and occasionally unforeseen problems do occur. Inventory management impacts different functional teams within the organisation. Each team will have competing priorities and differing needs regarding inventory levels. Manufacturing...
Read moreThe Power Of ‘Personalisation’ And How You Can Use It To Grow Your Business
If you’ve been exposed to any of our own media pieces (ads, letters, etc.) you’ll have noticed a high level of ‘personalisation’ in all of them. There’s a big reason for this… Adding any kind of ‘personalisation’ increases response significantly. Why? Because the recipient of your media piece gets the impression that you sent it to them – personally,...
Read moreGoogle AdWords — Ad Extensions
I mentioned last month how important ad extensions are when using Google AdWords (in my opinion, Google AdWords should be compulsory for any company trying to advertise a presence online). Whilst ad extensions have been around for a number of months, it’s surprising how few advertisers use them, so it’s a big opportunity for you to dominate your keywords....
Read moreUsing Social Media to Grow Your Business
The stats, for once, don’t lie… Digital marketing giant eMarketer estimates that social media platforms boast over 1.73 billion users worldwide. A number that’s expected to climb to 2.55 billion by the year 2017. What’s more, according to a recent Nielson study, 46% of consumers turn to social media to help with purchasing decisions. This means that your prospects are most certainly...
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